Fairfield¹s became known as the place to find parts and get great service in the Lethbridge area and, to accommodate the growing customer base, the business expanded, building its current home in 1966. Jimmie ran Fairfield¹s until his retirement in 1981 and then the business was taken over by his son, Rob, and Glen Tanaka.
Glen and Rob still run the business and have a friendly and knowledgeable staff, most of whom have been with them for over 10 years. Their strengths are in offering good customer service, reasonable prices and after-sales service.
Fairfield¹s was rewarded for their quality and effort in Lethbridge when they won the Lethbridge Chamber of Commerce Retail Business of the Year award in 1997. Customer satisfaction, though, is the real award and that has allowed them to last 50 plus years in Lethbridge.
Advertising always helps and the Fairfield¹s television ads are a distinct feature of our business, putting Glen inside a variety of appliances, with the slogans "Where the prices are sweet - like me!" and "The service is right - guaranteed!" However, often the best advertising of all is word of mouth and the loyal customers of Fairfield¹s have no trouble spreading the word. So with 52 years under their belt, Fairfield Appliances is still going strong and still providing the best in customer service and value.